Matt Kendall, Founder & Director at Fromm, sums up the inspiration for Collective Communications well. It’s all about talented people doing what they’re good at and enjoy. When you’re an employee, you’re doing a lot that you don’t necessarily enjoy and a lot that you’re not good at.

Anyone have to deal with a finance system as part of their job? Yup…there goes half a Tuesday.

I’m excited to learn that this kind of “community of entrepreneurs” is catching on, and that it’s allowing creative people to create. I’m so inspired by the people that I work with, and happy to discover that our type of collective has a name – apparently, we’re the “Hollywood Model”.

Read more about Matt’s thoughts here: The Agency of the future is not an agency